Skills

• Content Marketing
• Strategy
• Copywriting
• Social Media (strategy, asset capture, content creation, deployment, community management & engagement )
• Influencer Marketing
  

Recent experience

• Founder and CEO, Official Nicole Alex Corporation (2023-Present)
• Account Director, Unusual (2023-Present)
• Account Director, Ayzenberg (2017-2023)
  

This portfolio only includes selected projects, not my complete client roster

Kashmir salon

Kashmir, a luxurious hair salon located in West Hollywood, CA, embarked on a journey to enhance its digital presence. The salon's founder, who possessed a deep understanding of social media, sought assistance in establishing a distinct Instagram presence for Kashmir, separate from her personal brand.

We devised a comprehensive social strategy and crafted a distinctive tone and voice guide to steer our efforts. Through consistent content creation and active audience engagement, we achieved remarkable results within a span of 90 days: a 7.4% surge in the salon's following, a remarkable 91.2% increase in content interaction, a 70.3% rise in reel interaction, a substantial 117% boost in post interaction, and an impressive 212% upswing in story interaction.

Our efforts extended beyond Instagram. We meticulously devised a content marketing strategy, complemented by a thoughtfully designed editorial calendar that featured alternating SEO blogs and email campaigns. This content not only enriched our other marketing channels but also provided ample inspiration for our social media endeavors. Each idea was thoughtfully adapted to suit the respective platforms, eschewing duplication in favor of channel-specific development.

In our pursuit of thought leadership, we launched "Kashmir Talk," a podcast hosted by Kiki Tobar, the owner of Kashmir Salon. This podcast delved into the realms of business and entrepreneurship, further solidifying the salon's position as a hub for insightful discourse.

KIEHL'S

Elevated the Kiehl's skincare brand by orchestrating a seamless synergy of marketing endeavors for the distinguished 6th Annual Kiehl’s LifeRide for amfAR celebration, hosted across two illustrious locales: Santa Monica and South Coast Plaza.

This comprehensive approach included influencer orchestration, curation of social media content, and on-site event facilitation.

As a result of the influencer outreach, Miss California USA, Natasha Martinez, graced the role of host at the South Coast Plaza event, while the Santa Monica soirée was graced by none other than the luminary Sharon Stone.

THERMADOR

Revamped the complete brand tone and voice of Thermador across social media platforms, yielding remarkable growth in both followers and engagement metrics.

Meticulously curated content creation and composed captivating captions, seamlessly integrating them into the brand's online presence. Simultaneously, deftly orchestrated influencer collaborations and provided invaluable event support.

Embarked on immersive journeys to events, trade shows, and conferences of significance, including the prestigious Architectural Digest Design Show in NYC, the celebrated Modernism Week in Palm Springs, and the prestigious KBIS. Throughout these ventures, I skillfully managed influencer relationships, while adeptly capturing live assets and crafting compelling content, all strategically tailored for social media dissemination.